Reel Swede is the tackle and media company founded by professional angler Rich Soderquist. Rich is an top rated Bass tournament fishermen with many years of experience. Fishing the waters of the Great lakes and traveling the world fishing a variety of species has allowed us to dial in on what works for “Big” fish. Top quality tackle that works is what we sell. Our goal is to provide both a superior customer experience and tremendous value for our customers.
Reel Swede has over 25 years of experience in the Fishing Industry and is passionate about exceeding your expectations. The only thing we sell are baits we use and believe in, if it’s on this site it’s in our boat.
We love our customers and welcome your feedback and suggestions. Use our Contact Us page to keep in touch, tell us what we’re doing right or what we can improve on. Please don’t forget to visit us on face book and our youtube channel at https://www.youtube.com/channel/UCyD8pBqvnnI8Uq0ap8vsf4g
All Logo’s, Item names, images and all site and extended site content are copyrights and/or trademarks of Reel Swede Enterprises LLC and can only be used with express written permission from the owners. All Rights reserved.